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About

b. 1986, HK.

DmitriPortrait_Sonos_JE9A9313_171101.jpg

Creative Executive with over ten years of experience leading and modernizing brands, building teams, making change, and driving growth. Brand strategist, marketing executive, creative director, design leader, P&L owner, whatever. Currently inspiring the world to listen better with Sonos.

Brands :

Sonos
Patagonia
Urban Outfitters
Sundance Channel

schools :

Yale School of Business (lecturer)
California Institute of the Arts (critic)
Rhode Island School of Design (critic)
Art Center College of Design (lecturer)
Yale University (M.F.A.)
Wesleyan University (B.A.)

works :

Brand Identity:
The New Sonos Brand Identity.
“We had a unique opportunity to update our brand strategy, brand identity, and do a full website redesign at the same time,”

Ad Campaign:
Sonos vs. The Not-So-Smart Home
Poking fun at the foibles of the “smart” home.

Brand Act:
Sonos Remasters The Yule Log
Why remaster the Yule Log? Why create the David when there’s plenty of other sculptures around?”

Brand Act:
Sonos Redesigns the NASDAQ Bell

Ad Campaign:
Sonos Makes It Home
”Music can make the whole house fuse together and feel connected.”

Brand Content:
Andrew Bird On Echolocating the Perfect-Sounding Home

Brand Identity:
Patagonia Brand Identity
Brand redesign still going strong.


thoughts :

Podcast Interview:
The Design of Business | The Business of Design with Michael Beirut and Jessica Helfand

Podcast Interview:
Scratching The Surface with Jarrett Fuller

Keynote Presentation:
Google SPAN Conference

Interview:
Hero Meets: Sonos’ VP Global Brand
There are several Talking Heads songs that really help me tap into the Sonos mission. In particular “Once In a Lifetime”.

Essay:
Designing Our Own Graves
These products embody an emerging form of inverted consumerism where the consumer provides the parts and the labor.

Essay:
Bartelby TM
Can design give people access to the void outside of choice and work that has been slowly drained from our everyday lives?

Flashback!:
Talking social media back in 2011. Awww.


playlists :

best of 2019

best of 2018

best of 2017